Recent pioneering experiments in neuroplasticity–the ability of the brain to change in response to experience–reveal that the brain is capable of altering its structure and function, and even of generating new neurons, a power we retain well into old age. This interesting book provides many examples that bring the science to life.
How We Decide—Jonah Lehrer, 2010
Lehrer’s goal is to answer two questions that are of interest to just about anyone, especially people in business today: How does the human mind make decisions? And how can we make those decisions better? He shows how people can take advantage of the new science to make better decisions on virtually every aspect of our lives.
Thinking Fast and Slow—Daniel Kahneman, 2011
Kahneman explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. This book exposes the capabilities—and the faults and biases—of fast thinking, and reveals the influence of intuitive impressions on our thoughts and behavior.
Moonwalking with Einstein: The Art and Science of Remembering Everything—Joshua Foer, 2012
Moonwalking with Einstein recounts the author’s yearlong quest to improve his memory under the tutelage of top “mental athletes.” He draws on cutting-edge research, a cultural history of remembering, and outlines the tricks of the mentalist’s trade to transform our understanding of human memory.
The Power of Habit: Why We Do What We Do in Life and Business—Charles Duhigg, 2012
The Power of Habit examines scientific discoveries that explain why habits exist and how they can be changed. With a clear ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Through ten examples of ingenious experiments by some of psychology’s most innovative thinkers, this book traces the evolution of key societal topics—free will, authoritarianism, conformity, and morality. Previously described only in journals, Slater provides a gripping narration to bring these daring experiments to life.